Getting Started with Building in Public

Building in public isn't just a trend—it's a philosophy that has transformed how I approach product development. In this post, I want to share why I made this decision and what I've learned along the way.

Why Build in Public?

The traditional approach to building products involves secrecy: don't share your idea, don't show your progress, and definitely don't reveal your metrics until you're ready for a big launch.

But I've found that approach to be isolating and ultimately counterproductive. Here's why:

1. Accountability Drives Progress

When you commit to sharing your journey publicly, you can't hide from the work. Every week, I publish videos showing what I've built, what challenges I've faced, and what I'm planning next. This accountability keeps me moving forward even when motivation dips.

2. Feedback Comes Early

Instead of building in a vacuum and hoping the market wants what you've created, building in public means getting feedback from day one. Viewers of my videos often catch issues I missed or suggest features I hadn't considered.

3. Documentation Happens Naturally

Every video I create becomes documentation of my decisions, my reasoning, and my process. When I need to remember why I chose a particular architecture or technology, I can watch my own videos.

Getting Started

If you're considering building in public, here are my recommendations:

1. Start before you're ready. Waiting for the perfect moment means waiting forever.
2. Be honest about failures. Some of my most valuable content has been about things that didn't work.
3. Choose a format that suits you. For me, it's video. For others, it might be Twitter threads, blog posts, or podcasts.

What's Next

I'm documenting my journey building NsideOut, an AI-augmented task management application. Follow along as I share everything from initial planning to launch.

The road is long, but the journey is worth sharing.